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Lucas Alves is a UX/UI Designer with extensive experience in enhancing user experiences and optimizing conversion rates. Currently working at PJUS since January 2024, Lucas reformulated the company website, resulting in over 200% increase in form submissions and improved lead quality, while also collaborating on brand updates. Prior experience includes roles at Rock Content, where Lucas contributed to product onboarding, customer journey mapping, and the application of service design methodologies, ultimately driving lead conversions through effective design. Lucas's career began in various design positions, including a Junior Graphic Designer and an intern in visual content, showcasing a strong foundation in graphic design and visual communication. Lucas holds postgraduate and technological degrees in Design and is furthering education in relevant fields.