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Emilia Helin is a seasoned UX researcher with extensive experience in leading product research activities focused on wearable technology at Pixieray since May 2022. Prior to this role, Emilia served as a Research and Insights Specialist at Kallan & Co, conducting brand and digital product research while developing user research methods. Emilia's background includes significant contributions at Varjo, where qualitative and quantitative research shaped customer experience and design strategy across various products, alongside prior roles in UX research related to virtual and mixed reality. Emilia's educational credentials encompass a degree in Industrial Engineering and Management with a specialization in data analytics from LUT University, and a Master of Science in Information Systems and Industrial Engineering from the University of Vaasa, complemented by an academic experience at the University of Groningen.