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Shah Alum is a seasoned digital marketing professional with extensive experience in e-marketing and digital strategies. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah has held significant roles including eCRM Manager for the EMEA region. Previously, Shah worked as a Consultant at emocial digital specializing in email and digital marketing, and as an e-Marketing Consultant at Wildfire HQ Marketing focused on B2B digital marketing. Experience also includes managerial roles at Naked Communications Europe and Intela, as well as project management for high-profile clients at eBay Enterprise. Shah began the career at Emailvision, managing SME accounts and executing email campaigns for major clients. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.