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The Campaign Services Team at Pipeline360 is responsible for orchestrating and managing multiple digital marketing campaigns, ensuring they align with client objectives and deliver optimal performance. They act as an extension of the client’s marketing team, juggling a variety of publishers and digital initiatives to generate high-quality leads. The team provides strategic insights, enforces stringent lead governance protocols to maintain data integrity, and leverages global publisher networks to scale content syndication while adhering to privacy regulations. Their goal is to drive effective audience engagement and enhance the overall demand generation process.