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Will Weeks is an experienced marketing professional currently serving as the Head of Brand and Communications at Pion since January 2021, focusing on making brands relevant to Gen Z and other target consumer groups through insights, advertising, and verification. Prior to this role, Will held significant positions, including Group Head of Brand Marketing at STA Travel, where responsibilities included leading a global brand transformation project and managing digital and retail campaigns in multiple territories. As Marketing Director at Day 8 Experiences, Will oversaw marketing and technology efforts for The Yacht Week and The Ski Week. A long tenure at Contiki Holidays included roles such as Global Head of Strategy & Content, where Will was instrumental in developing brand strategy and content, and leading social media and engagement initiatives. Will holds a Bachelor of Arts degree in Art History and Theory from the University of Sydney.