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With over two decades of experience in the hospitality industry, Richard spearheads the vision of the company from A-Z, driving the company’s growth strategy, increasing operational efficiency and overseeing the next phase of development ensuring that every step from well-devised strategies through to detailed operational management initiatives are delivered professionally and efficiently. He is also leading the development of the upcoming projects and hotels. Haddad previously held managerial positions across various hotel groups in the Middle East including Monroe Hotels and Vision Hotels, as well as Director of Product Development in Ras Al Khaimah Tourism Development Authority. With a keen and balanced focus on staff development and guest experience, Haddad is dedicated on creating a positive environment for the staff, which in turn contributes to the enhancement of the group performance and development.