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Emma Xu is a highly skilled Retail Marketing Specialist at PINKO, where responsibilities include planning and executing in-store events while coordinating with vendors and stores to ensure effective event management. Prior experience includes a Marketing Intern position at MIKIMOTO, focusing on content for the WeChat official platform, and another Marketing Intern role at MCM WORLDWIDE, which involved consolidating marketing reports and creating promotional content for WeChat across multiple stores in China. Emma Xu holds a Master’s degree in Marketing from the University of Edinburgh Business School and a Bachelor’s degree in Supply Chain Management from Soochow University.