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Xina Luo is an accomplished professional with extensive experience in product management, e-commerce, and marketing. Currently serving as the B2B Webshop Manager and E-mail Campaign Manager at Pink Gellac, responsibilities include the launch and full ownership of the B2B Shopify Plus platform. Previous roles include Product Manager at HEMA, where Xina managed product development and marketing for various categories, and Product Manager at Bouter Group, focusing on foreign cheese for Albert Heijn. Early career experience includes positions at Ahold Delhaize, HEINEKEN, and Beiersdorf, as well as significant contributions to hospitality. Xina holds multiple degrees from the University of Amsterdam, including a Master's in Communication Science, further complemented by studies in French.