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Reza Kurniawan is an experienced digital marketing professional with a robust background in performance marketing and strategic planning. Currently serving as the Digital Performance Marketing Lead at SOCAR Mobility Malaysia since April 2022, Reza focuses on user growth and acquisition for TREVO in the Indonesian market while enhancing customer acquisition cost efficiency. Reza previously worked as a Media Planner at M&C Saatchi Performance, where leadership was provided in crafting performance marketing strategies for various clients, including Tinder SEA and Tokopedia. As an Account Strategist at TDCX, engagement with Google clients in SMB scale was undertaken to address marketing needs and ensure successful campaign outcomes. Reza also has experience in strategic digital planning with PT. Suzuki Indomobil Motor and optimizing digital channels at Harian Kompas. Earlier experience includes a role in Government Relations at Prudential Indonesia. Reza holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from the University of Indonesia.