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Nikita Arora is a seasoned marketing professional currently serving as the Deputy Manager of Brand and Product Marketing at Pine Labs since July 2024. Prior experience includes roles at Razorpay from September 2021 to July 2024, where Nikita advanced from Senior Associate in Brand Marketing to Assistant Manager, and previously worked at slice as a Senior Social Media Specialist and Content Marketing Specialist, successfully launching the slice visa card and increasing cardholder numbers by 46%. Initial career experience involved internships at The Hindu and CRY, as well as a position as Associate Content Writer at Zolo, where efforts contributed to enhanced user engagement through digital platforms. Nikita holds a Post Graduate diploma in Multimedia Journalism from the Indian Institute of Journalism & New Media and a Bachelor's degree in English from Christ University, Bangalore.