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Free Reyes serves as the VP of Innovation at Pine Creek since April 2019, focusing on sectors such as Renewable Natural Gas, Battery Manufacturing for Telecom, CNG, Hydrogen, and Tech Development. Concurrently, Free Reyes holds the position of Director of Marketing and Executive Vice President at Lancer Energy, a company specializing in advanced fueling technologies and solutions for the automotive and CNG industries. With a background as Chief Operating Officer and co-founder of GeekTyrant Industries LLC, Free Reyes has led significant digital engagement initiatives. Additional experience includes roles at WRH Group, Robot Victory LLC, the US Marine Corps, and Imaging Design, reflecting expertise in product management, design, and project development in various technological domains.