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Melva Goffney Benoit is a seasoned professional in the fields of content, sports, and sales, currently serving as the VP of Content, Sports and Sales at VideoAmp since May 2024. As the Founder and CEO of The Marian Dupree Group, Inc. since January 2014, Melva leads a company dedicated to strategic advisory services focused on consumer insights and product development. Melva has held various significant roles including Brand, Marketing, and Culture at Band of Vices, LLC, and Executive Professor at Pepperdine University Graziadio School of Business and Management. With a robust background in analytics and research, Melva has previously served as SVP at FOX Broadcasting Company and NBCUniversal, and as Director of Research at MTV Networks and Disney ABC Television Group. Melva holds a BA in Communications from Howard University and completed an Executive Leadership Program at USC Marshall School of Business.