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Alice R. is a highly experienced digital project manager with a strong background in the luxury and beauty sectors. Currently serving as Head of Digital at Pierre Frey since March 2023, Alice has held significant roles at renowned companies including CHANEL, Guerlain, and Hermès, where responsibilities encompassed managing e-commerce projects, improving user experience, and overseeing website redesigns. Alice's educational credentials include a degree in Communication and Digital Technologies from CELSA Paris-Sorbonne and a Master's in Marketing and Client Relations from SUP CAREER (INSEEC). This rich blend of professional experience and academic training demonstrates expertise in digital strategy and project management within prestigious brands.