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Lyfke Mirabel is an experienced digital marketing professional with a strong background in digital transformation and project management across various industries. Currently serving as the International Digital Manager at Pierre Fabre Group, Lyfke has previously held roles as Digital Manager - After Sales for Volkswagen Group France, Digital Project Manager at Sword Digital, and Online Marketing Executive at Popcarte. Lyfke's expertise includes defining digital strategies, managing data systems, enhancing customer journeys, and implementing media buying and performance reporting. Educational qualifications include a Master’s degree in Marketing from Audencia and a Bachelor’s degree in Applied Foreign Languages from Université Marc Bloch.