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Vincent Gonnet is a seasoned professional in marketing automation and customer journey management with significant experience in both B2C and B2B CRM. Currently serving as Product Owner Marketing Automation & Customer Journey at Pierre & Vacances France since September 2019, Vincent collaborates closely with Data and IT teams to enhance customer knowledge and optimize CRM tools. Prior roles at Pierre & Vacances Center Parcs Group involved CRM segmentation, email campaign design, and performance analysis. Vincent also held positions in digital marketing and order management at Éditions Législatives and thetops Media Group, respectively. Academic credentials include a Master’s degree in E-commerce from Université Paris-Est Créteil and a professional license in E-commerce and digital marketing from Université Paris 8.