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Douwe Bergsma is the Chief Marketing Officer at Piedmont Healthcare, where Douwe is leading change in healthcare by providing safe, high-quality care close to home. Additionally, Douwe is a Founding Member of the CMO Collaborative and the Dean of the Brand Marketers Academy at the Cannes Lions School. Douwe also serves on the Board of Directors of the Association of National Advertisers and is a member of #SeeHer, a movement aiming to accurately portray women and girls in media. With a background in marketing at Georgia-Pacific LLC and Procter & Gamble, Douwe's extensive experience and leadership roles demonstrate their commitment to advancing the understanding of marketing and advertising in society.