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Roee Magdassi is an accomplished product designer with extensive experience in design leadership and product development. Currently serving as the Head of Design and Director of Product Design at Pic-Time since September 2017, Roee has also been operating Roee Magdassi Design Studio since June 2016. Previous experience includes a role as a Product Designer at TENA Studio from 2014 to September 2017. Roee graduated cum laude from the Bezalel Academy of Arts and Design with a Bachelor's Degree in Industrial and Product Design, and also studied at Weißensee Kunsthochschule Berlin. Roee was born in Jerusalem and is currently based in Tel Aviv.