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Mohamed Laaouissi is an experienced sales leader specializing in the media, advertising technology, and digital marketing sectors. Currently serving as Vice President of Sales for Southern Europe at Piano since May 2022, Mohamed focuses on enhancing brand engagement and revenue for media companies. Previously, Mohamed held roles such as Senior Advisory Consultant at Tekna Tribe, where support was provided to Adtech companies entering the European market, and Country Manager for Southern Europe at Meetrics, a firm known for improving digital advertising effectiveness. Additional experience includes serving as Country Manager for France at DataXu and as Sales Director at Efficient Frontier, where expertise in search engine marketing solutions was developed. Mohamed's background also encompasses key account management at Miva and consultancy roles in sales and business development at Precedio. Mohamed holds a Master's degree in Marketing & Communication from ISC Paris.