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Alexandra Cojocariu is a Digital Marketing Manager at PIA Media since July 2022, where responsibilities include planning, implementing, and optimizing high-budget performance and programmatic advertising campaigns for MediaMarktSaturn in the German market. Prior experience includes serving as a Programmatic Specialist at Publicis Groupe, focusing on campaign management for clients such as ING and L'Oreal, and as an Advertising Operations Manager at OLX Group, where Alexandra implemented and optimized digital campaigns and developed creative guides. Alexandra began a career as a Social Media Consultant at Orange, monitoring brand presence and analyzing data to provide insights. Alexandra holds a Bachelor’s and Master’s degree in Marketing from Academia de Studii Economice din București.