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Erik Reichardt has extensive work experience in sales and management roles in the technology industry. Erik is currently the Director of Sales - EMEA at PI (Physik Instrumente) Group since 2024. Prior to this, they served as the Managing Director at PI BeNeLux B.V. from 2018 to present, where they also worked as a Sales Manager from 2018 to 2021. Before joining PI BeNeLux, Erik worked at Beckhoff Automation BV as the manager of the business unit in Eindhoven from 2017 to 2018. Erik also has experience as a Technical Sales professional at PI Benelux (former Applied Laser Technology) from 2013 to 2017 and as a Sales Engineer at both Newton Automation and RoboPharma from 2011 to 2013. Erik started their career as an Engineer at Irmato in 2010.

Erik Reichardt completed their education at Phoenix Opleidingen from 2019 to 2022, focusing on the field of study in Professionele communicatie. Prior to that, they pursued a master's degree in Mechanical Engineering at Eindhoven University of Technology from 2003 to 2010. Their education began with Sint Oelbert Gymnasium te Oosterhout, where they studied from 1996 to 2003.