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Serena Cesco is a seasoned marketing professional with extensive experience in brand communication and project management. Currently serving as Project Manager Brand Communication at �ʳ�dzٴdz�ì since June 2013, Serena oversees B2B and B2C communication projects, engaging with creative teams and external agencies. Prior roles include Brand Marketing Manager at �ʳ�dzٴdz�ì, where responsibility included the marketing strategy for the “Album Epoca” brand, and various marketing positions at Showbiz Inc., Automobili Lamborghini S.p.A., Nike Italy, Dolomite spa, Benetton Sportsystem, and Cad srl. With a degree in Sociology from Alma Mater Studiorum – Università di Bologna, Serena also holds a diploma in tourism from Istituto tecnico per il turismo.