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Jim Berridge recently joined Phoenix Marketing International from Nielsen as part of the acquisition of Nielsen’s TV Brand Effect business. Before Phoenix, Jim spent 9 years with Nielsen in Client Service roles across Telecommunications, Technology and Financial Services sectors. Jim worked closely with clients to ensure their advertising measurement needs were effectively addressed with Nielsen’s portfolio of Marketing Performance services. Prior to Nielsen, Jim held new media business development roles at Sony and two early stage media startups.

Jim holds an MBA from the University of Chicago Booth School of Business and recently completed Seth Godin’s altMBA program.