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Jiaqi Mao is a seasoned professional with extensive experience in user research, digital marketing, and product management, currently serving as a Senior User Research and Experimentation Manager at Philips since October 2016. Notable achievements include leading user research initiatives to enhance Philips.com usability and designing successful member campaigns that drove significant engagement and revenue growth. Jiaqi also holds a role as a Career Development Mentor at HoiTalent, supporting over 30 international students in their career journeys. Earlier positions at Cleeng and Danone enhanced skills in project management, data analytics, and internal partnership management. Jiaqi's educational background includes a Master's Degree in Marketing from the University of Amsterdam, complemented by certifications in data-driven marketing and project management.