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The Marketing and Brand Management team at Philip Morris International is responsible for developing and executing comprehensive marketing strategies that elevate the company's portfolio of smoke-free products, particularly IQOS and VEEV. They focus on digital marketing initiatives, brand activation, and trade marketing to enhance brand visibility, drive consumer engagement, and support the company's transition towards a smoke-free future. By collaborating across various projects, the team aims to deliver innovative campaigns that resonate with diverse markets while aligning with the company's vision.