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Zivile Kazlauskaite is an experienced marketing professional with a robust background in brand activation and strategic planning. Currently working at Philip Morris International as a Brand Activation specialist for IQOS, Zivile has been instrumental in crafting omni-channel consumer engagement campaigns across Denmark and Sweden. Previous roles include Senior Brand Executive for Marlboro, where responsibilities included converting legal age smokers to IQOS and maintaining brand equity, as well as a Strategic Planner at Brand Union, collaborating with prominent clients such as Absolut Vodka and Scania. Zivile's career also includes positions as a Junior Strategic Planner, Brand Strategist Intern, Marketing Specialist, Account Specialist, and an intern with the Anticorruption Commission in Lithuania. Zivile holds a double degree in International Marketing and Management from OMNES Education and a Master's and Bachelor's degree in International Marketing and Economics from ISM University of Management and Economics.