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Karunesh Jigyasu

Senior Brand Manager IQOS at Philip Morris International

Karunesh Jigyasu is an accomplished marketing professional with extensive experience in brand management across prominent companies. Currently serving as Senior Brand Manager for IQOS at Philip Morris International since December 2022, Karunesh previously held the position of Flamingo Brand Manager at Harry's, Inc. from September 2021 to December 2022. Notably, during a tenure at Procter & Gamble from July 2016 to June 2021, Karunesh successfully relaunched Old Spice in the UK and Ireland and managed the brand strategy for Old Spice and Olay in the Indian Subcontinent, overseeing significant growth for a $24MM business. Karunesh holds an MBA in Marketing from the Indian Institute of Management Bangalore, a Master's Degree in Marketing/Marketing Management from Università Bocconi, and a Bachelor of Technology in Civil Engineering from the Indian Institute of Technology, Bombay, complemented by a Minor in Geoinformatics Systems.

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