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Jodie EJ Joo is an experienced marketing professional with a strong background in brand management and strategy. Currently serving as the Head of Brand Marketing at Philip Morris International since August 2020, Jodie oversees the IQOS portfolio and brand management along with omni-channel content strategy. Previously held the position of Senior Product/Portfolio Manager at the same company, focusing on device management and product marketing. Prior roles include Global Brand Strategist at LG Electronics, where Jodie managed global brand strategy and digital consumer journey, and a brief assignment as a Creative Specialist at Google, working on marketing campaigns for Google Assistant. Jodie's career began at General Motors, where a tenure of a decade included roles such as Senior Marketing Manager, emphasizing comprehensive marketing campaigns, media planning, and product launches. Jodie holds a Bachelor of Business Administration in Marketing from York University, earned in 2006.