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Ishita Srivastava has accumulated significant experience in brand management and sales across various industries. Currently, at Philip Morris International since July 2020, Ishita leads brand activation initiatives for southern and eastern India, focusing on enhancing brand awareness and market insights. Prior experience includes a role as Territory Manager at Shell, where relationship management with retailers was key to growing the non-fuel retail business, and as Area Sales Manager at Pidilite Industries Limited, overseeing sales and operations in the automotive and engineering sector. Ishita possesses a strong educational background with a Post Graduate Diploma in Management from the Institute of Rural Management Anand and a B. Tech. in Chemical Engineering from the National Institute of Technology Raipur.