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Candice Plath has a diverse background in business development, loyalty management, and project management, with notable roles at Philip Morris International, including Loyalty Manager and Global IQOS Loyalty Consultant. Candice also served as a consultant and Senior Project Manager at Ogilvy Switzerland and co-founded TRANSFORM, focusing on business development and relationship management. As the founder of The Expat Card, Candice demonstrated entrepreneurial skills. Additional experience includes a position in sales and marketing at Swiss News. Academically, Candice holds a Bachelor's Degree in Design Studies from London Metropolitan University and GCSEs in Business Studies from Davies, Laing and Dick College.