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The Marketing and Communications Team at the Philadelphia Zoo oversees the development and execution of strategies to enhance public awareness, engagement, and attendance. This team manages the Zoo's branding, handles media relations, crafts compelling content for digital and print platforms, and drives marketing campaigns to support the Zoo's mission of conservation, science, education, and recreation. They work to promote key attractions and events, ensuring a positive and memorable experience for the zoo’s 1.2 million annual visitors.