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Alejandro Pelayo has over 15 years of experience in marketing, currently serving as Gerente de Marketing at Phibro Animal Health since June 2015, after holding the position of Asociado de Mercadotecnia. Previously, Alejandro worked at Boehringer Ingelheim from September 2010 to May 2015 as a Marketing Intelligence & CRM Specialist, where responsibilities included providing market information to product managers and CRM support. Alejandro's earlier experience at Boehringer Ingelheim also includes roles as a Marketing Auxiliary, focusing on event logistics and customer database management. Prior to that, Alejandro contributed to customer research for Hipotecaria Credito y Casa. Educational qualifications include a Bachelor of Marketing from Universidad de Colima and additional diplomas in E-commerce, Entrepreneurship, and Sports Marketing from various institutions.