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Shiblu Ahmed is an experienced digital marketing professional with a strong background in paid media and biddable advertising. Currently serving as the Head of Biddable at PHD since March 2022, Shiblu has previously held key roles including Paid Media Performance Director at Greenlight and Biddable Account Manager at Mindshare. With expertise in leading teams, optimizing performance towards profit maximization, and utilizing advanced bid management platforms, Shiblu has successfully managed significant advertising spends across various sectors. Additionally, Shiblu co-founded eShopFast.co.uk, where responsibility included digital marketing strategies and PPC campaigns. Shiblu's career is supported by a solid educational foundation from Westminster Business School.