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Philippe Geyskens is a seasoned professional in analytics and marketing, currently serving as the Managing Director of Analytics at PHD since July 2022, where notable accomplishments include successfully onboarding the $0.5B RBI account. Concurrently, Philippe operates as an Analytics Consultant at Brein Analytics, providing data insights to enhance marketing effectiveness for clients such as the Potential Energy Coalition and Massage Envy. Previous roles include Sr. Director of Marketing Analytics at Asurion, where Philippe built a marketing analytics capability, and Managing Director of Marketing Effectiveness at Ebiquity plc, focusing on advanced analytics in the US market. Philippe has also held senior positions at Starcom and Hill Holliday, transforming data and analytics into significant revenue-generating functions and has experience in academia, having taught marketing analytics courses at the University of Chicago. Philippe's educational background includes an MBA from Northwestern University, along with degrees and fellowships from esteemed institutions.