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Lauren Rahlfs is an accomplished marketing professional with extensive experience in strategic planning and media management. Currently serving as Senior Director of Strategy at PHD since April 2018, Lauren has driven brand strategy and integrated media planning for Gap, Inc., focusing on video to enhance awareness among younger audiences. Prior roles include Associate Strategy Director at Optimedia US, where Lauren led a team in digital media strategy for Nintendo of America, and Senior Media Planner for Toyota's Scion brand. Earlier experience includes communications planning for Union Bank at Eleven, Inc., and various account management roles in advertising agencies. Lauren holds a Bachelor of Arts in Sociology from the University of California, Berkeley.