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Ollie Walker has experience working in marketing and CRM roles for various companies such as Pharmacy2U Ltd, Asda, Ecomnova, Sky Betting & Gaming, and Sky. With a background in Management Studies from the University of Leeds and a CIM Professional Diploma from Leeds Beckett University, Ollie has extensive experience in managing marketing campaigns, optimizing customer journeys, and overseeing CRM strategies. A key highlight includes overseeing the reactivation strategy to maximize the number of returning lapsed customers at Sky Betting & Gaming.