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Wayne Simmons, CCXP, is a seasoned professional in customer experience and marketing, currently serving as the Chief Marketing Officer and Global Customer Excellence Lead at Pfizer. Previously, Wayne held the position of Professor of Practice in Customer Experience Strategy at Michigan State University's Eli Broad College of Business. With extensive experience at Bayer as a Customer Experience Leader and Opptiv LLC as an Executive Advisor for CX Transformation, Wayne also contributed as the Global Head of Delivery at The Ritz-Carlton Leadership Center. Academic credentials include a Bachelor of Science in Political Science and Sociology from The State University of New York and completion of the Advanced Management Program at The Wharton School.