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Courtney Cruz is a seasoned media strategy professional with extensive experience in the pharmaceutical and consumer goods industries. Currently serving as Senior Director of Integrated Media Strategy for Specialty Care at Pfizer since March 2014, Courtney Cruz oversees direct-to-consumer (DTC) and healthcare professional (HCP) media strategies for key brands including Eliquis and various Rare Disease products. Earlier roles at Pfizer include Director of Media and Senior Manager of Media, where Courtney led media strategies for several notable brands. Prior to Pfizer, Courtney held positions at PepsiCo as Manager of Media Investments and Corporate Media Strategy, and at Carat, focusing on communications planning for Procter & Gamble accounts. Courtney Cruz holds an MBA in Marketing from NYU Stern School of Business and a B.A. in Advertising/PR from Penn State University.