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Arcangelo Izzo is an experienced professional in digital marketing and strategy, currently serving as Customer Solution Senior Manager for the Covid Franchise at Pfizer since February 2016. In this role, Arcangelo leads the development of the Covid Franchise digital strategy while conducting customer analysis and segmentation to enhance educational and promotional messaging through an Omnichannel Marketing Strategy. Prior to this position, responsibilities included overseeing digital marketing strategies for Vaccines Business Units, facilitating digital transformation, and implementing multichannel marketing initiatives. Arcangelo's educational background includes a Master’s degree in Marketing & Communication from Luiss Business School, along with economics and business management degrees from Università degli Studi del Sannio-Benevento and Università degli Studi del Molise.