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Anne Karine Lemstra is the Vice President of Sustainable Development at PF Concept, where they focus on driving sustainability initiatives. Previously, Anne held various leadership roles including Product Management Director at Mid Ocean Brands and Commercial Director at Euro Decor bv. Their entrepreneurial spirit led them to establish Cool!boek, a platform that promotes reading for children. Anne also contributes to the amfori Netherlands and Flanders Network as Chair, advocating for sustainable trade practices. Their educational qualifications include non-credit courses in Sustainability Studies from esteemed institutions such as Copenhagen Business School and Rotterdam School of Management.