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Larry Mills has a long and varied career in the music industry. Larry began as VP Marketing and Partnerships at Pump Audio in 2006, then moved to Director, Music Products at Getty Images in 2007. In 2011, they took on the role of VP, Strategic Marketing & Catalog Exploitation at Sony/ATV, while also becoming the CEO/Co-Founder of We Are The Hits, an on-line video network focusing on aspiring artists covering popular songs. Most recently, they have been the SVP of Sales at Pex since 2021.

Larry Mills attended Indiana University Bloomington from 1988 to 1992, where they earned a Bachelor of Science in Journalism. Larry also attended Niles West.