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Juha Tuukkanen is an experienced professional in the golf industry, currently serving as the Managing Director at Peuramaa Golf since March 2024 and as Co-Founder of Rusty Nail Golf Society since January 2023. As an Entrepreneur at Lavella Oy since October 2019, Juha provides golf course photography and consulting services. Previous roles include Interim Managing Director at Oy Peuramaa Golf Hjortlandet Golf Ab from May 2023 to April 2024 and Head of New Projects at GoGolf Oyj from August 2021 to January 2023, focusing on expansion and mergers and acquisitions within the golf sector. Additional positions held include Project Development Director at Golf Holdings Finland Oy and Managing Director at both Vihti Hill Side Golf & Country Club Oy and Oy Peuramaa Golf Hjortlandet Golf Ab. Early career experience involved product management at Suomen Golfpiste Oy, where responsibilities encompassed golf club products and tournament design and management.