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Sandra Rojas Munoz is a seasoned marketing professional with extensive experience in the automotive industry, currently serving as Head of Customer Experience & Brand Activations at Peugeot since November 2022. In this role, Sandra has successfully architected an omnichannel strategy to enhance customer engagement and brand positioning, while also spearheading innovative projects such as the Peugeot Allure Care programme. Prior to this, Sandra held various key positions at DS Automobiles and Peugeot, including Senior Brand Manager and Marketing Manager Flagship PEUGEOT AVENUE, where significant contributions were made to brand development and performance management across multiple European markets. Sandra's career began at Citroën, where foundational skills in customer relationship management, pricing, and product strategy were developed. Sandra holds a degree in Luxury Marketing from HEC Paris and multiple advanced degrees in marketing and management from esteemed institutions.