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Berta Boyano is a seasoned digital marketing professional with extensive experience in the automotive sector, currently serving as the Global Digital Marketing Manager at Peugeot. Since October 2022, Berta has focused on optimizing customer journeys across various digital platforms and enhancing the overall digital experience through collaboration with content teams and stakeholders. Prior roles include leading digital marketing efforts at Stellantis España, managing brands' digital media budgets, and coordinating online presence for Peugeot España. Berta's career also includes teaching online marketing strategies and has a strong foundation in journalism, complemented by an MBA and specialized training in programmatic buying and conversion rate optimization.