Laurent Lilti is currently the Directeur général adjoint at Peugeot Motocycles, holding the title of Global Product, Marketing & Communication Director. Laurent previously served as the President at VECTAURY, Co-founder & CEO at MINISTERE, and held various CEO and President roles at TBWA Interactive & Tequila, and OgilvyOne Worldwide. Laurent Lilti's educational background includes studying at CELSA Paris-Sorbonne.