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Ms. Zimerman holds a bachelor’s degree in the management process and an MBA in retail from UBS University in São Paulo. In 2002, she started her career serving in the back-office department and was responsible for structuring certain departments, implementing management processes, and coordinating the launch of new stores. She also led the first change in the internal systems and was responsible for developing the accounting department and the back-office structure. Ms. Zimerman also contributed to the creation of the loyalty program and created some new concepts within the stores, such as a unified reception and the first grooming center, where the tutors are able to watch their pets during the entire procedure. She also developed the Pet Safari which is located in the head office, seeking to create a different environment for the exposure of pets. From 2013 through 2019, she directly coordinated the two franchisees they had at the time. In 2016, Ms. Zimerman also created Petz Play, the recreational space.