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Mr. Terra holds a bachelor’s degree in business administration from Escola Superior de Propaganda e Marketing (ESPM), a postgraduation degree from Fundação Instituto de Administração (FIA), and a master’s degree from the University of São Paulo. Mr. Terra has been serving as a deliberative advisor to Savegnago Supermercados since 2014 and to Lopes Supermercado since 2016. He also serves on the strategy and innovation committee of Center Norte since 2017 and on the advisory board of Extrafarma / Grupo Ultra since 2018. He is also a partner at BTR Educação e Consultoria and Évolus Educação Digital and serves as president of the Brazilian Society of Retail and Consumption – SBVC.