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The Marketing Team at Pets Choice Ltd is responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness and drive sales across multiple channels. This includes creating and managing marketing campaigns, coordinating events, optimizing digital presence, and executing shopper marketing initiatives. Key tasks involve collaboration with various departments to ensure cohesive brand messaging, managing social media and online advertising, overseeing packaging design, and analyzing market trends to adapt marketing efforts for brands such as Webbox, Bob Martin, and TastyBone.