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Helen Fraser has a diverse work experience in retail, with a focus on merchandising and strategy. Helen is currently working at Pets at Home as the Director of Ranging & Retail Strategy. Prior to that, they held positions at Co-op, where they were the Senior Merchandising Manager, responsible for overseeing planograms and range reviews across all stores, and Asda, where they held various roles such as Format Development Manager and Category Merchandising Manager. Helen also has experience as a Retail Manager at Tesco PLC. Helen has a strong track record of implementing successful strategies, driving sales growth, and improving operational efficiency.

Helen Fraser attended the University of Leeds from 2003 to 2006, where they obtained a Bachelor of Applied Science (B.A.Sc.) in Applied Psychology.