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Arnaud DEFER currently serves as Multifranchisé - Directeur d’agences at Petits-fils, overseeing multiple agencies including Béthune, Boulogne sur Mer, Croix, Valenciennes, and Villeneuve d’Ascq, managing a team of 19 agency collaborators and 180 partner caregivers. Previously, Arnaud held various leadership roles at Boulanger, including Directeur des Services Clients and Directeur du Centre de Relation Clients, where significant achievements included defining customer service strategies and centralizing client contact operations. Additionally, Arnaud founded and served as Directeur Général at CLICTEL SAS, a specialized customer relations center. Arnaud’s career began at Danone as Chef de secteur, focusing on product assortment and promotional strategies. Arnaud's educational background includes a Master in Marketing and Commercial Product Management from ICN Business School and other qualifications in marketing and sales techniques.