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Liz Blake is an experienced professional in the veterinary and pet insurance sectors, currently serving as a Veterinary Service Representative and Key Account Manager for the Independence Pet Group. With a focus on Western Canada and key accounts, Liz has been instrumental in managing complex partner relationships, driving growth, and enhancing account retention since November 2022. Prior experience includes roles as a Key Account Manager at Crum & Forster and Pets Plus Us, where Liz managed significant relationships within the pet insurance domain. Additionally, as an Ambassador for multiple organizations, Liz has worked to elevate the perceived value of pet insurance and foster a connected pet owner community. With a solid foundation in veterinary assistance and customer service from previous positions, Liz's educational background includes an Associate's degree in Multimedia Production from Confederation College.